[FOUNDERS] started [COMPANY] because [EXPLAIN PROBLEM IN YOUR INDUSTRY].
That's why [DESCRIBE JOURNEY TO SOLUTION].
Along the way, [SHARE MILESTONES AND WINS].
We want to be [STATE YOUR MISSION GOING FORWARD].Keep in mind that writing your actual copy in the first person (e.g. I, We) will help build a more personal connection with your audience. Your About Us page is About YOU, so don't shy away from that.